Be Found.
SO YOUR BUSINESS IS ONLINE. NOW WHAT?
Depending on your business niche and industry, getting on the first page of Google can be an insurmountable task. An AdWords campaign can help you skip to the front of the line.
Have you ever Googled for something and noticed that the results that populate the first page are often household name companies? Search for any kind of product and you’ll likely see results from Amazon, eBay, Wal-Mart and other established retailers. A search for insurance services yields results for State Farm, Nationwide, Progressive and the other industry players. Beauty services? Ulta, Sephora and Nordstrom.
Do I recommend abandoning a search engine optimization strategy to get visibility alongside the Fortune 100s? Maybe, maybe not. If you offer a unique product or service, then your competition might be manageable. But if your services are in a more competitive environment, climbing to the first page of Google might take a lot of time and money to get there. The benefit of an AdWords campaign can be instant results and new leads.
WHAT ADWORDS CAN DO FOR YOU
You’re probably already aware that getting qualified traffic to your website isn’t automatic or easy. Small and Midsize Businesses (SMBs) don’t have the resources, both time and budget, to compete against the larger corporations that typically dominate the first page of Google. But AdWords levels the playing field. With text-based search ads and graphic display ads, you have plenty of ways to reach your target customer.
LET’S START WITH A FREE EVALUATION
The objective of this brief session is to learn about your business and goals. What service or product do you provide? Is your business local, national or global in scope? What other marketing efforts are you using and how do you currently get customers? Do you have a website? If so, what kind of results has it generated? With an understanding of your business, I’ll provide you with a free report detailing approximately how many online searches there are each month for your services or products. And most importantly, I’ll explain how we can get your business in front of your target customers.
LET’S START WITH A FREE EVALUATION
The objective of this brief session is to learn about your business and goals. What service or product do you provide? Is your business local, national or global in scope? What other marketing efforts are you using and how do you currently get customers? Do you have a website? If so, what kind of results has it generated? With an understanding of your business, I’ll provide you with a free report detailing approximately how many online searches there are each month for your services or products. And most importantly, I’ll explain how we can get your business in front of your target customers.
Results.
THE BOTTOM LINE.
“We launched our new website and AdWords campaign in March and had our best sales month in our 27 year history.”
Features
COMPARE PACKAGE FEATURES
KICK-OFF
Initial Consultation
Account Creation
SETUP
Keyword & Negative Keyword Research
Ad Creation
Ad Extensions
Conversion Tracking
Google Business Listing
Display Network Campaign (Image Ad Design Included)
Remarketing Campaign (Image Ad Design Included)
Business Locations
MONTHLY
Monthly Report
Search Term Analysis
Campaign Optimization
AD BUDGET
Monthly Ad Budget
Payable Directly To Google
AD MANAGEMENT
Total 1st Month Cost
Ongoing Monthly Cost
SMALL BUSINESS
$125
PER MONTH
$495 SETUP FEE
1 to 3 Ad Groups
1
$0 - $750
($0 - $25 Daily)
$620
$125
ESSENTIAL
$150
PER MONTH
$650 SETUP FEE
4 to 5 Ad Groups
1 - 2
$751 - $1,500
($25 - $50 Daily)
$800
$150
ADVANCED
$195
PER MONTH
$795 SETUP FEE
6 to 8 Ad Groups
1 - 3
$1,501 - $3,000
($50 - $100 Daily)
$990
$195
PROFESSIONAL
$295
PER MONTH
$995 SETUP FEE
9+ Ad Groups
1 - 4
$3,000+
($100+ Daily)
$1,290
$295
Small Business
- Initial Consultation
- Account Creation
- Keyword & Negative Keyword Research
- 1-3 Ad Groups
- Ad Extensions
- Conversion Tracking
- Google Business Listing
- 1 Business Location
- Monthly Performance Report
- Monthly Search Term Analysis
- Monthly Campaign Optimization
- Daily Ad Spend: $0-$25
- One-Time Setup Fee: $495
Essential
- Initial Consultation
- Account Creation
- Keyword & Negative Keyword Research
- 4-5 Ad Groups
- Ad Extensions
- Conversion Tracking
- Google Business Listing
- Display Network Campaign (Ad Design Included)
- Remarketing Campaign (Ad Design Included)
- 1-2 Business Locations
- Monthly Performance Report
- Monthly Search Term Analysis
- Monthly Campaign Optimization
- Daily Ad Spend: $25-$50
- One-Time Setup Fee: $650
Advanced
- Initial Consultation
- Account Creation
- Keyword & Negative Keyword Research
- 6-8 Ad Groups
- Ad Extensions
- Conversion Tracking
- Google Business Listing
- Display Network Campaign (Ad Design Included)
- Remarketing Campaign (Ad Design Included)
- 1-3 Business Locations
- Monthly Performance Report
- Monthly Search Term Analysis
- Monthly Campaign Optimization
- Daily Ad Spend: $50-$100
- One-Time Setup Fee: $795
Professional
- Initial Consultation
- Account Creation
- Keyword & Negative Keyword Research
- 9+ Ad Groups
- Ad Extensions
- Conversion Tracking
- Google Business Listing
- Display Network Campaign (Ad Design Included)
- Remarketing Campaign (Ad Design Included)
- 1-4 Business Locations
- Monthly Performance Report
- Monthly Search Term Analysis
- Monthly Campaign Optimization
- Daily Ad Spend: $100+
- One-Time Setup Fee: $995
Rule #37: Don’t waste money advertising to people that aren’t interested in your business or services.
Our analysis and optimization eliminated over $1,900 in wasteful spending for an Arizona water sports business.
Tune-Up.
ELIMINATE WASTE.
A recent study found that, due to managerial or strategic errors, small businesses waste 25 percent of their paid search budgets.
I’ve helped numerous clients by reviewing their existing AdWords campaigns and implementing changes that eliminate wasteful spending and yield more conversions. If you have a campaign and would like a review, get in touch using my form at the bottom of the page.
